Science with a living pulse.

 

Welcome. My name is John Kershaw and I help healthcare brands find the human story hidden inside complex science, then shape it into clear, engaging copy for HCPs, patients and everyone in between.

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With a PhD in Pharmacology, I know how to get under the skin of the science, interrogate the evidence and find the messages that matters. That scientific grounding shapes the way I write: evidence-based, accessible to HCPs and patients alike, and creatively crafted to give healthcare communications a pulse. 

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From HCP campaigns and patient materials to launches, sales aids/edetails, emails and disease awareness, I bring strategic thinking, creative execution and a human pulse to the science​.